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James Dyson

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The famous designer that I have chosen to focus my study on is James Dyson. His Dual Core Hoover range includes many innovative products that have revolutionalise the field of vacuuming. James Dyson created the DC (dual cyclone) range which is what I would like to focus on. His DC01 contains many useful features to enhance the users experience whilst using the product and also when they’re not, the idea of making products easily storable has played a huge part in the designing and manufacture in many of his products.

Firstly starting at the top of the product, Dyson has designed useful features such as a unique safety valve, a telescopic hose and a stretchable hose to increase the reaching length whilst using the product. With regards to the safety valve there is no suction present at the end of the hose until the wand is unclipped from the main body of the product. Even then, the suction can be controlled by a suction release trigger, therefore eliminating the need to twist and turn dials on the body of the vacuum cleaner. This features ensures that nothing can be sucked up unwittingly and that the user cannot cause harm to his/herself.

In addition the telescopic hose cannot be used a yellow safety switch is turned on located on the side of the Hoover. The hose can also be stretched , when the catch is released the hose can be stretched to 13ft, this total length can reach the top of the average staircase. These features of the DC01 allow people who have difficulty moving or actually using bulky products to vacuum with ease, not just the main carpets but the small corners of rooms and also up staircases without having to climb them. In addition, the wand which helps people clean the stairs is the first of its kind due to its lightweight body and thin streamline styling.

These features have helped Dyson to maintain a reputable name within vacuuming and has enabled them to grow as a company. Moving onto the main body, Dyson have put in masses of time to make sure that the product is easy to use for the owner. When the DC01 is at 45 degrees, the natural angle for cleaning, the machine is perfectly balanced, this can in turn lessen the strain put the owner when using the product. Another thing that should be pointed out that the material that the Dyson is made out of is also a key feature. The main body of the Dyson Dual Cyclone is anufactured out of ABS and polycarbonate, both providing hardness and good impact resistance. This helping Dyson’s Hoovers gaining the respect of many in the market. These features contribute to the success and longevity of the Hoover. Added to this, the other integral cleaning tools (other than the extendable hose) are all located close to the main body. Its design allows the tools to be always at hand and easily stored after use, this means the DC01 is brilliantly compact with many others falling short of the quality Dyson shows in his products.

The bottom of the vacuum has also been ergonomically designed. The large wheels located at the back of the vacuum allows the Dyson to turn easier and sharper without the possibility of scuffing. This beneficial to the user due to its assistance when turning around sharp corners whilst one easily stained carpets or flooring. Also the designing of the product has led to a more stable base being created. The hose is connected to the base of the machine, this means that when pulled along by the hose, the machine will follow instead of falling over. This feature focuses heavily on user friendly policies.

The features pioneered by Dyson are now being incorporated into other Hoovers such as Miele and the brand “Hoover”, therefore this machine has to be taken some seriousness. There are more features as well, the self adjusting head that Dyson have created occurs when moving from carpet to a smooth flooring, the height of the cleaner head is automatically adjusted. The head of the cleaner is also unique by its triple row bar, the Dyson Dual Cyclone is the only vacuum cleaner to have three rows of brushes, resulting in a more effective brushing.

The DC01 is in the medium price range of £314. 9 up to £389. 99, its uniqueness and good performance suggest that whilst being the same price as many others it is better than many in that same price range. Also, unlike many the DC01 sports a transparent bin. This having three main advantages: you can see how well the Dyson has worked, you can always tell when its full and it is ultimately very fun to watch. Furthermore the DC range boasts a no bag odour policy, original bag vacuum cleaners will blow any smells from the bag out into the air. In the Dyson the particles are trapped away from the airflow.

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