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Social Impact of Corporate Social Responsibility (Csr) on Contemporary Indian Society

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RESEARCH STUDY ON CSR – A BRIEF NOTE Research Title: Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society Purpose: Research study for Doctoral Thesis (PhD) Research Guide: Prof. Dr. C. Ganesh, Head Dept of Sociology University:Osmania University, Hyderabad Research Scholar: Sarvesh Amrutha Abstract The research study, “Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society”, proposes to analyse social impact of CSR on its company surrounding communities, employees and the society as a whole.

Focusing on the CSR notion, evolution and its relevance to Indian context the study intends to verify different definitions across the globe and Indian perspective on CSR, its definition, principles and practices. With selective random sample of 10 CSR companies in India, the study reaches different key stakeholders with the questionnaire and interview schedule having purposive questions with regard to the objectives of the study. And also the study brings out some outstanding case studies & best practices and cost-effective sustainable models witnessed during the study.

With this study the researcher also throws light on CSR companies who are providing complimentary support to the Govt. in reaching marginalised communities with pro-poor schemes, and the also the study analyses how CSR companies are branding its positive image through cause-marketing initiatives in the competitive world. Finally, finding some under pinned key challenges, threats and opportunities under CSR programs in India with regard to its fund allocation, community and need based programs/activities, stake holders involvement in designing, monitoring and evaluation phases, employees’ contribution in CSR etc. and recommendations for betterment. Objectives of the Research The specific objectives are as follows; 1) To understand the concept and rationale behind Corporate Social Responsibility (CSR) in India 2) To understand different CSR activities being implemented under the company focusing on surrounding communities and the employees 3) To assess the social impact of CSR activities on the surrounding communities and employees of the company 4) To examine and document the best practices/case studies of CSR companies 5) To examine future challenges and developments of CSR in India

Hypothesis 1) CSR activities are designed/developed with the involvement of key community stakeholders and key employees of the company 2) Employees of the Company are aware about its CSR activities and at least 20% (twenty percentage) are involved in its initiatives voluntarily 3) Strong CSR component leads to a positive image/brand of the company on the local communities and employees. Sample Size and Techniques for Primary Data Collection The study will be on selective random sampling of 10 CSR companies in India.

Primary data will be collected through personal observations, interviews and questionnaires with special focus on the below fields; a) Mining, Oil, Natural Gas industries and Cement companies b) Engineering, Infrastructure, Energy, Electrical and Tyre manufacture companies c) Pharma, Fertilizer, FMCG and Telecommunication companies d) Paper tranship, Hotel and Logistics companies e) I T and Banking corporations Tools for collecting Secondary Data

Various secondary data collection tools will be used to understand and analyse. a) Web Search: The information related to CSR companies, success stories and other published papers will be reviewed on internet. b) Observation: Understanding Govt. policies, Company annual reports and press releases on CSR. c) Research of journals: Periodicals, technical materials, professionals meetings, seminars and conferences etc. d) Samplings: Records, reports, data entry documents and various types of forms. Research contributions

The research study is going to contribute in many folds; to the company, documenting its best practices and case studies, dissemination of its models in relevant conferences & forums for wider recognition, identifying its strengths and necessary recommendations; to the University, stimulate the students and professors towards more research and discipline development on CSR; to the society, identifying needy interventions to support communities through CSR and Govt. schemes, highlight cost- effective sustainable interventions for replication in other areas.

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